Brawl Stars: Custom Music & Character Voice

Brawl Stars’ new character Lumi is no ordinary addition to the roster. She’s a radical, introverted metalhead who traded her drumsticks for a morning star and rose to fame as the Bowling Queen of an extreme medieval park. When Supercell was preparing her launch, they needed both an iconic theme song and unique in-game character voices. VILD had the honor of creating both. Here's how we brought her to life.

A Finnish Metalhead: Shy, Wild, Precise — and Dramatic

Lumi isn’t a typical game character. She’s a metal-soaked Finnish personality who’s quiet and introverted, yet wild, intense and melodramatic. She avoids new friends but melts at the sight of cute creatures. Her voice design needed to reflect this duality — every grunt, line and lyric had to bring out her introverted energy and her fierce, competitive edge.

Finnish Metal Meets Twisted Proverbs

Lumi’s theme song was composed, written and produced by Jaanis Hållman. The musical style: heavy Finnish metal with female vocals. The lyrical twist: literal English translations of Finnish proverbs—raw, awkward, poetic, weird. The result is a delightfully offbeat, yet catchy lyrical world that perfectly matches Lumi’s eccentric character. Every instrument in the song was played or programmed by Hållman. Watch the BTS video here.

Growling Actress Wanted

One of the most critical and challenging parts of the project was casting the right voice and vocalist. We needed someone who could growl, sing clean, and still perform as an in-game character. The perfect match was Tuuli Paju, a professional actress and vocalist of Finnish metal band Ikinä. She brought a rare mix of theatrical nuance and vocal technique — recording both the theme vocals and all character voice lines with precision and personality.

Building a Character Through Sound

Lumi’s voice design doesn’t just support her story — it builds it. When players hear her for the first time, they’re not just hearing a voice or a song — they’re stepping into a whole new world. Working with a global studio like Supercell demands creative precision, fearless execution and expert casting. In Lumi’s case, every element—composition, lyrics, production, casting, and game-specific voice design — came together to create a character who truly belongs in the Brawl Stars universe.