Services
Sonic Branding
In a world where every brand is vying for attention, your sound can be your most memorable asset. At VILD, we specialize in sonic branding that makes your brand’s audio identity not just heard but felt. We craft unique sound experiences that align with your brand’s core values and leave a lasting impression on your audience.
What is Sonic Branding?
Sonic branding or audio branding is the art and science of creating a unique sound identity for your brand—a signature melody or auditory cue that embodies your brand’s spirit. Picture it as your brand’s personal soundtrack, a series of sounds and tunes that become synonymous with your identity. It’s not just about being heard; it’s about being remembered.
Imagine your brand’s sound as a vibrant color in its visual palette—something that resonates deeply, evokes emotion, and enhances recognition. Just like a visual logo makes a brand instantly recognizable, a well-crafted sonic identity ensures that your brand is heard, felt, and remembered.
Why Your Brand Needs Its Own Sonic Brand?
Think of sonic branding as your brand’s auditory fingerprint.
A distinctive sound helps you stand out
A Unique Sonic Signature
Stand out from the noise with a sound that’s uniquely yours. Our sonic branding helps you carve out a space in the auditory landscape where your brand is unmistakably heard.
Emotional Resonance
Sound is a powerful emotional trigger. We design sonic identities that tap into your audience’s emotions, creating an experience that lingers long after the sound fades.
Enhanced Brand Recall
Just as a memorable logo makes your brand instantly recognizable, a signature sound ensures your brand is unforgettable. Let your audience recall your brand with just a few seconds of sound.
Consistency Across Touchpoints
Whether it's on the radio, in a commercial, or through a digital platform, a cohesive sonic identity ties your brand together across all channels.
Differentiation from Competitors and Escaping the Limitations of Stock Music
Stock music might seem like a quick and cheap solution, but it comes with challenges. Finding a track that perfectly fits your brand can be time-consuming, and even then, the result is often a compromise in quality and content.
Moreover, your competitors might inadvertently use the same music, which diminishes your brand’s distinctiveness. With a tailor-made sonic brand, you ensure that your brand’s sound is entirely unique and fits seamlessly into your overall brand image. Instead of spending endless hours sifting through catalogs, you receive a soundscape and music library designed specifically for your brand, setting you apart from competitors and making your brand truly recognizable.
Why Choose VILD for Audio Branding?
At VILD, sound is more than just a technical execution — it's a way to create an emotional connection with your audience. We help companies stand out from the competition by crafting sonic identities that resonate, engage, and leave a lasting impression.
We’ve helped build audio brands for some of Finland’s most well-known companies. Our clients trust us because we combine strong strategic insight with creative sound design and composition that works seamlessly across all media.
Workshop to Define the Foundations
Our work begins with a workshop where we collaboratively define the foundations of the brand’s sonic identity together with the client. This ensures that the final result aligns seamlessly with the rest of the brand’s visual and conceptual identity.
How We Implement Audio Branding in Practice
We always begin with thorough strategic planning, identifying the core of your brand's voice, its goals, and intended use cases. After that:
- We create a sound strategy and tone of voice.
- We design and produce an audio logo and other brand music.
- We build a sound library for different purposes and situations.
- When needed, we create multilingual and localized versions for international use.
Scientific Foundation
The Connection Between Sound and Emotion
Sounds and music activate the brain’s emotional centers, such as the limbic system and, in particular, the amygdala. For example, the tempo, pitch, and rhythm of music can affect mood and emotions.
Sound’s Impact on Memory
Emotional or recurring sounds (such as ad jingles) can enhance memory and associations. The Serial Position Effect theory explains why recognizable sounds are more easily remembered when they are strategically repeated.
Building Brand Perception
Sound can add personality to a brand, such as credibility, warmth, or energy. This relates to research showing that tone (e.g., low or high) and musical style can influence people’s perceptions of a brand.
Examples of Peer-Reviewed Research
"The Effect of Background Music on Consumer Behavior" (Yalch & Spangenberg, 2000)
Studies how music influences customer behavior and their experience.
"Music and Emotion: Theory and Research" (Juslin & Sloboda, 2001)
A key work on the connections between sound and emotions.